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Stay up-to-date with the most recent news and platform updates.

News and Platform Updates

MESSENGER ADS, A NEW AND UNIQUE AD FORMAT!

BY Demetrius Tautu ON 2020-07-28

Innovation, ingenuity and flexibility. The ad delivery systems are constantly evolving, at least ours is.

Our development team is proud to bring forward our latest achievement in ad delivery: the messenger ads. Styled as the well known social network messenger this format is meant to greatly boost the CTR of our native ads because... it doesn't look like an ad at all.

Our tests have shown improvements of over 700% in terms of user interaction with this new format. Check out a live example here: https://optiads.org/example_formats

If you have any suggestions or ideas we will be happy to hear them!


BIGGER TEAM, SAME GOAL!

BY Demetrius Tautu ON 2020-06-10

We would hereby like to introduce our new Managing Partner and Business Coordinator, Barbara Szalontai.

During her years in the advertising industry, Barbara has proven that she acquired a great deal of demonstrative knowledge in leadership, strategy, business development, account and project management.

Our newly formed partnership is a privilege and opportunity for us and we are confident that together your already great platform, OptiAds, will truly become the absolute number one!


APPEARANCE IMPROVEMENTS ON STANDARD IAB SIZES

BY Demetrius Tautu ON 2020-05-29

We made some changes to how our standard IAB size banners look.

Our team is constantly working on improving our platform, the delivery of our ads, the results for our advertisers and the income of our publishers.

As part of our efforts we improved the default styling of the following banner sizes: 728x90, 300x250, 468x60, 300x50.

Our goal is to make the ads more attractive to the visitors in order to improve the CTR while providing a non-intrusive user experience.

If you would like to see how the banners look like feel free to check our example page here: example formats


NEW PAYMENT PROCESSOR AND IMPROVED ALGORITHMS

BY Demetrius Tautu ON 2020-05-23

We are expanding!

1. We are proud to inform you that OptiAds is now accepting WebMoney(WMZ) withdraw requests. The minimum withdraw amount for this new payment method is the same as PayPal ( $10.00 USD ).

2. We have adjusted the eCPM calculation formula for publishers to match the effective cost per mille per 1000 unique views. While this change is purely informational it will help publishers get a better understanding of the income generated per 1000 page views.


IMAGE FORMAT CUSTOMIZATION

BY Demetrius Tautu ON 2020-04-12

We have some great news!

The customization options we offer for our ads have increased yet again. You can now modify the format of the image for your native ads.


KEYWORD BLOCKING FOR PUBLISHERS

BY Demetrius Tautu ON 2020-04-02

OptiAds publishers can now block specific keywords for each property / website. Blocking a keyword will prevent the display of any campaign that contains it.

To use this feature, go to Websites → Website management → press the "Keyword blocking" button.


AUTOMATIC CAMPAIGN OPTIMIZATION

BY Demetrius Tautu ON 2020-03-22

We've just added a new and awesome feature for our advertisers which will allow them to create what we call "optimization rules" that will automatically optimize their campaigns based on a given set of rules that the advertisers can set.


STANDARD BANNER SIZES

BY Demetrius Tautu ON 2020-03-05

As requested by our members we've added standard banner sizes as well.


LINK-UNDER REVENUE BOOST

BY Demetrius Tautu ON 2020-03-04

We are proud to bring forth a new and innovative feature for our publishers.

The link-under revenue boost is a feature that will allow you to earn even if the visitor doesn't click an ad.

Your website links will open in a new tab while the old tab will be redirected to an advertisement. This behavior activates once / 24 hours / visitor.

Extensive testing has proven that this feature has no impact over the user experience while greatly increasing your revenue.


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